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The Decision Factor offers insightful comments and observations on analytics—from views on new technology approaches and market dynamics to the latest industry trends driving demand for faster, smarter information analysis. This blog contains personal views, thoughts, and opinions from SAP employees, mentors, and friends working in the area of analytics. It’s not endorsed by SAP nor does it constitute an official communication of SAP.

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3 Reasons Why Exceptional User Support Is Key to Success with Mobile

smiling woman talks on mobile phone

As anyone who works with technology knows, the best solutions—even when designed and implemented perfectly—are prone to face challenges at some point. Mobile technology, by its nature, is bound to fail or be misunderstood by some of its users (like any other technology). And when this happens, the longevity of a mobile solution relies on a solid support infrastructure that is consistent and predictable.

First and foremost, we need to bring a mobile mindset when developing and executing our support strategy. Regardless of the size or the scope of the mobile engagement, …

5 Myths That Can Derail Your Mobile BI Initiative

mobile BI team sitting around a table

Just starting a mobile business intelligence (BI) initiative doesn’t guarantee its success. Success requires a disciplined approach that considers all facets of the mobile user experience.

Numerous businesses succeed in implementing a strong mobile BI strategy that enables them to drive growth and profitability, while others struggle or stumble with mobile BI. I keep running into several myths that make the planning and execution of mobile BI projects more confusing and complex than they need to be.

Watch out for these five mobile BI …

How Do You Measure the Success of Your Mobile BI Project?

Did you know that on average, only 10% of people in organizations use analytics today? This is quite a low amount and frankly, a bit scary that 90% of people are using gut feel—or experience at best—to make decisions. With mobile business intelligence, we have the opportunity to get instant information to many in the organization with an experience that’s right for all of them.

Mobilizing existing BI investments or building new content tailored for mobile users is now easy and cost-effective, so that BI is becoming more pervasive and essential for day-to-day jobs. If you already went and …

5 Ideas To Successfully Brand Your Mobile BI Initiative

mobile BI success team

When I bring up branding as part of mobile business intelligence (BI) discussions, I’m often met with that “deer caught in the headlights” look. I realize that branding is typically discussed in the context of marketing, but I also see it playing an important part in the design and execution of a mobile BI strategy. As with any technology project, in mobile BI we need to effectively manage communication of the mobile BI vision and strategy.

I consider brand management an important function of any …

3 Key Skills for Success with Mobile

happy people round a table, green shirt guy

When integrating business and mobile technology, the best solutions—even when designed and implemented perfectly—are prone to face challenges at some point. Mobile, by its nature, is bound to fail or be misunderstood by some of its users (like any other technology). Identifying the right talent with the right background is critical to a mobile team’s success.

It goes without saying that subject matter expertise is required, whether we’re talking about technical skills with design and development roles, or business knowledge with less technical roles. However, when we think of talent for mobile teams …

Mobile BI Design Framework: Response Time

DFactor 4.24

When you design for business intelligence (BI) or mobile BI, the response time (sometimes also referred to as load time ) will always come into question. The concept of fast loading pages is nothing new. Plenty of material exists on the web that covers everything from designing web sites to developing apps.

Every so often I am presented with this question: What is an acceptable response time for a mobile BI asset? And my answer—“it depends”— generally causes confusion. This is often because the person asking the question is looking for …

Mobile BI Design Framework: Making the Case for Small

DFactor4.16

In mobile business intelligence (BI) design, the “case for small” stems from the need to effectively manage performance and response time for mobile experiences. The concept has nothing to do with smaller screens or device sizes. Instead, it deals with the delivery of the content onto those screens.

One of the common denominators of all mobile user experiences deals with what I call the “patience factor.” Mobile users tend to be less patient about performance and response time than PC users, since they’re on the go with less time to spare.

On …

5 Signs of a Successful Mobile BI Initiative

DFactor 4.9.blog

When it comes to defining success for most technology projects with user rollouts, such as mobile business intelligence (BI), adoption is the key indicator of success. The degree to which users embrace the solution depends on a variety of factors. Some may be highly visible and easily measurable. Others may be less so and may require interpretation. Moreover, additional measurements such as cost reduction or productivity improvements contribute to the overall success criteria.

Here are five signs of a successful mobile BI initiative.

1. Executive Sponsor with a Mobile Passion

The success …

4 Ways To Accelerate Mobile Innovation with Your Customers

4 Ways To Accelerate Mobile Innovation with Your Customers

I’m often asked the question, “How can we accelerate mobile innovation?” And my answer has always been the same—getting closer to your mobile customers is the only way!

When it comes to mobile innovation, your users (customers) will be the key to your success whether we’re talking about mobile app development, mobile web sites, enterprise mobility, or mobile business intelligence (BI). Moreover, it doesn’t matter if your customers are internal or external to your team or your organization.

“Innovation” means different things to different people. In its basic form, innovation is how we …

What Makes a Great Mobile Impression

What Makes a Great Mobile Impression?

This past weekend, NFL fans around the globe watched the Super Bowl and, once again, the advertisements were at the forefront. They can be very influential in promoting a company’s brand and awareness. They’re sometimes compared to an elevator pitch because they require a design that’s compact, concise, and captivating with an execution that needs to be flawless and delivered in seconds and minutes.

I believe something similar occurs in mobile design and execution. Making a great “mobile impression” requires …