It’s hard to avoid the topic of mobility these days, with the plethora of new devices available from Samsung, Nokia, Apple, and Microsoft, etc. What’s more, as bring-your-own-device (BYOD) gains traction, small and midsize companies (SMEs) are also looking at the business value of supporting mobile applications, including mobile analytics.
How should your SME evaluate mobile analytics to decide if you can afford to go down that route? Or afford not to? Here are some simple points to consider:
- Do you currently have an information culture (even if it’s on a laptop?). Organizations that don’t already use analytics in their daily work benefit the most from mobile analytics.
- Are your business users looking for information or are they content to go by their gut feelings? An existing hunger for better access to information fuels the desire for mobile analytics, even in SMEs.
- Make sure you consider mobile analytics options that are extremely intuitive. For example, no one wants to read the user guide for the iPhone,— thankfully, no one has to. Although it does exist, the iPhone’s ease of use makes the guide unnecessary.
- Mobile devices should “just work” for the IT folks, as well. Analytics content should be formatted for different form factors on the fly. We don’t create special emails just for people using mobile devices, and analytics content should be no different. The mobile app should take care of that, as, for example, the new email app Mailbox is attempting to do.
The bottom line? Adopting mobile analytics should be a no brainer once you’ve adopted analytics—it should be an easy addition, culturally and technically.