During a recent Inside Analysis webinar, Wayne Eckerson, founder of the BI Leadership Forum, and Ken Rudin, director of analytics at Facebook, discussed how companies should approach analytics. I found three of their points particularly interesting.

Focus on impact not insights. Analytics organizations and analysts need to promote the importance of measuring the right business components to achieve meaningful results. It’s more effective to track results tied to your business strategy than to make observations about the data. Focus on the questions you want answered not …
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