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The Decision Factor offers insightful comments and observations on analytics—from views on new technology approaches and market dynamics to the latest industry trends driving demand for faster, smarter information analysis. This blog contains personal views, thoughts, and opinions from SAP employees, mentors, and friends working in the area of analytics. It’s not endorsed by SAP nor does it constitute an official communication of SAP.

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Ken Rudin of Facebook, Discusses His Approach to Analytics and Team Building

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During a recent Inside Analysis webinar, Wayne Eckerson, founder of the BI Leadership Forum, and Ken Rudin, director of analytics at Facebook, discussed how companies should approach analytics. I found three of their points particularly interesting.

Focus on impact not insights. Analytics organizations and analysts need to promote the importance of measuring the right business components to achieve meaningful results. It’s more effective to track results tied to your business strategy than to make observations about the data. Focus on the questions you want answered not the answers. In order to get the right …