Come holiday season and it’s normal for your promotional mail to increase four folds. But this holiday, I received a few weird offers—a hearing aid, a retirement community brochure, and a marketing call for an elderly alert system. Being in analytics myself, I wanted to understand the reason why these companies are targeting me since I assumed this didn’t result from mass marketing.
I started scanning my last few months’ purchases to understand the trigger and didn’t find anything. Finally, I found a website that listed my marketing data and this is what I found: