Regardless of the particular methodology you use to develop your strategy, when done, you have the:

Objectives that you want to accomplish Work (tasks and activities) that needs to happen Measures for determining your progress and success in achieving them

A good (“balanced”) strategy seeks to keep an eye on longer-term goals while meeting short-term priorities in order to sustain strong and steady growth. The strategy should also reflect the needs of a variety of stakeholders and not just focus on financial performance. Why? If you’re so narrowly focused on …
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