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The Decision Factor offers insightful comments and observations on analytics—from views on new technology approaches and market dynamics to the latest industry trends driving demand for faster, smarter information analysis. This blog contains personal views, thoughts, and opinions from SAP employees, mentors, and friends working in the area of analytics. It’s not endorsed by SAP nor does it constitute an official communication of SAP.

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The Digital Rush! Customers Define a New Era for Cloud Content

In the cloud

The need for information is just as strong today, if not stronger, than it was hundreds of years ago. But the ways we access information, and the forms it exists in, are dramatically different. I like to compare the past two decades’ changing landscape of digital information to the California Gold Rush of the 1800s. As they did during the Gold Rush, droves of people are jumping on the band wagon with the hope of achieving unprecedented riches and their 15 minutes of fame. Today, they hope to do it by creating content to post on social channels (like YouTube …