Organizations are jumping on the big data bandwagon—but all too often, the driver is performance and the platform. Even though both are important, starting there is like putting the cart before the horse. It can leave you scurrying to find business initiatives to justify your platform investment and ongoing funding.

The value in big data is what your business can do with it—you can distinguish yourself from the rest of the pack by becoming an intelligent enterprise through transformation and innovation. To do this, you need to anticipate …
Read the rest of this entry