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The Decision Factor offers insightful comments and observations on analytics—from views on new technology approaches and market dynamics to the latest industry trends driving demand for faster, smarter information analysis. This blog contains personal views, thoughts, and opinions from SAP employees, mentors, and friends working in the area of analytics. It’s not endorsed by SAP nor does it constitute an official communication of SAP.

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The Need for Information Management

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All organizations today create and use information—but are they organizations using it just to support a narrow aspect of their business operations or are they using information strategically? Grow the business? Gain market share? Improve organizational efficiencies? Better serve customers or constituents?

Optimizing how you use information and extending it to new areas increases its value. Mundane data or documents become weapons in gaining and sustaining competitive advantage when used in decision making and supporting critical processes. Information can even become a strategic weapon if an organization manages enterprise assets like capital. Treating information as an organizational asset …