It’s hard to avoid the topic of mobility these days, with the plethora of new devices available from Samsung, Nokia, Apple, and Microsoft, etc. What’s more, as bring-your-own-device (BYOD) gains traction, small and midsize companies (SMEs) are also looking at the business value of supporting mobile applications, including mobile analytics.
How should your SME evaluate mobile analytics to decide if you can afford to go down that route? Or afford not to? Here are some simple points to consider: