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The Decision Factor offers insightful comments and observations on analytics—from views on new technology approaches and market dynamics to the latest industry trends driving demand for faster, smarter information analysis. This blog contains personal views, thoughts, and opinions from SAP employees, mentors, and friends working in the area of analytics. It’s not endorsed by SAP nor does it constitute an official communication of SAP.


Analytics and Innovation Make a Difference for a Nonprofit

City Year

We often associate the use of analytics with running a successful corporation, but the truth is, its use goes way beyond that. Analytics is now increasingly playing a role in sports (Super Bowl, soccer, tennis), in the public sector and politics, and at nonprofit organizations.

City Year: Helping Students and Schools

City Year is a national nonprofit organization …

How SMEs Are Using Analytics To Compete in 2013

How SMEs Are Using Analytics To Compete in 2013

Recently, the analysis firm Oxford Economics carried out a significant research project into how small and medium-sized enterprises (SMEs) go about building customer relationships, improving agility, and expanding their businesses. Called SMEs: Equipped to Compete, the survey came out with four key findings. I recently discussed the impacts of the findings with Colin White in this video.

In case you missed it, here’s a summary of what the survey found.

SMEs Are Adopting a Global Mindset

One-third of those interviewed said global expansion …

Can Small and Midsize Companies Afford Mobile Analytics?

Can Small and Midsize Companies Afford Mobile Analytics?

It’s hard to avoid the topic of mobility these days, with the plethora of new devices available from Samsung, Nokia, Apple, and Microsoft, etc. What’s more, as bring-your-own-device (BYOD) gains traction, small and midsize companies (SMEs) are also looking at the business value of supporting mobile applications, including mobile analytics.

How should your SME evaluate mobile analytics to decide if you can afford to go down that route? Or afford not to? Here are some simple points to consider:

Do you currently have an information culture (even if it’s on …