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The Decision Factor offers insightful comments and observations on analytics—from views on new technology approaches and market dynamics to the latest industry trends driving demand for faster, smarter information analysis. This blog contains personal views, thoughts, and opinions from SAP employees, mentors, and friends working in the area of analytics. It’s not endorsed by SAP nor does it constitute an official communication of SAP.

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Social Media Analytics — A Brand Value Goldmine

The growth of social communities like Facebook, Twitter, and LinkedIn gives us a preview of how the Netizens (citizens on the Internet) of tomorrow will communicate with each other. CTIA survey results released in Dec 2009, showed Twitter had hit 50 million tweets per day during 2009; however that traffic grew substantially per Twitter’s blog, which showed 177 million tweets were sent on March 11, 2011. There are also almost 700 million users on Facebook.

All of these people are willing to live their lives and communicate on a …
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