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The Decision Factor offers insightful comments and observations on analytics—from views on new technology approaches and market dynamics to the latest industry trends driving demand for faster, smarter information analysis. This blog contains personal views, thoughts, and opinions from SAP employees, mentors, and friends working in the area of analytics. It’s not endorsed by SAP nor does it constitute an official communication of SAP.

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Big Data, Big Rewards: Unlock the Power of Real-Time Analytics

It’s no secret that the amount of data businesses must manage is growing dramatically. Business applications, sensors, consumer devices, and social networks are generating a huge volume of information— a trend known as “big data”— at a faster pace and with greater variety than ever before. On top of this mountain of data, customer expectations are shifting dramatically.

Consumers no longer make purchasing decisions based on great advertising or on information from a single source. Today, consumers have access via social networks to feedback from numerous existing customers. In order to succeed in this new world of empowered consumers, companies …

Remember that Government Analyst Who…

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I heard a story on The Daily Show that a government analyst had predicted that Solyndra, a government-backed manufacturer, would go bankrupt when it did. My first thought was, “I wonder what tool they were using;” my second was “hopefully there’s a reward for accurately predicting that outcome.” However, perhaps the real question is, “how could that amazing and accurate insight not have stopped the government from backing the company?”

I suspect two things are likely true:

There was no record showing the prior performance of that analyst There were alternate analyses indicating Solyndra …