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The Decision Factor offers insightful comments and observations on analytics—from views on new technology approaches and market dynamics to the latest industry trends driving demand for faster, smarter information analysis. This blog contains personal views, thoughts, and opinions from SAP employees, mentors, and friends working in the area of analytics. It’s not endorsed by SAP nor does it constitute an official communication of SAP.

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Mobile

I often have the pleasure to work with customers to understand the business impact of the software they’ve implemented, so that they can construct well-balanced case stories that their industry peers will relate to and understand.

Because of this experience, my colleagues often badger me for examples of customers successfully using certain software or seeking something particular. Both customers and individuals want the surety that comes from a reference story, so that if we’re spending money, ours or the company’s, we can be assured that what we plan to do has been done successfully before.

Past Success Is Nice but …